# Ekos Labs blog

> Notes on distribution, GTM systems, and what we are building.

- [What is GTM? Explained Like You’re Five](https://www.ekoslabs.com/blog/what-is-gtm.md) (2026-09-11): GTM means go-to-market. It is how a business finds the right people, reaches them in the right place, gives them a reason to care, and turns that attention into customers.

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